Catherine Holden

Catherine Holden


+44 (0)7879 403370

I love the powerful sense of community fostered by effective fundraising – a gathering of energy and ambition, a meeting of minds, a shared purpose and passion to achieve something significant together.

I came to fundraising from a background in brand building and marketing communications, and enjoy looking at the strategies and plans needed to enable real change both for an organisation and its beneficiaries. Working with national cultural institutions at major points of renewal and transformation, I learnt a lot about building a powerful case for support, about connecting the right donors with the right propositions, about inspiring leadership and engaging the full team, about getting the operational nuts and bolts right – and about the sheer joy philanthropy can bring.

More clients I've worked with recently

  • Capital Theatres
  • Culture Perth & Kinross
  • Edinburgh International Festival
  • Fruitmarket
  • Museum of London
  • National Trust for Scotland
  • Trinity College Dublin


  • Reviewing and developing fundraising strategy and plans
  • Connecting fundraising with organisational purpose, positioning and engagement
  • Building compelling narratives
  • Donor/Prospect interviews
  • Facilitation: helping people think and work together, strategically and practically, to achieve step change
  • Interim leadership
  • Coaching and mentoring

Before More

  • Director of External Relations at National Museums Scotland, leading four teams: Development, Marketing & Communications, Digital Media, and National & International Partnerships
  • Head of Communications at the Natural History Museum, including the launch of the first Darwin Centre
  • Head of Marketing at Tate, including the launch of Tate Modern
  • Marketing Manager at the National Theatre
  • Early career training in commercial brand management
  • English Language & Literature, University of Oxford (First Class)

Outside More

  • Trustee of Clore Leadership, a dynamic and inclusive development resource for leaders in creative sectors
  • Trustee of National Theatre of Scotland, a twenty-first century 'theatre without walls'
  • Trustee of Art UK, the digital home of every public art collection in the UK
  • former Chair of Craft Scotland, the national development agency for the applied arts
  • former Board member for the Fruitmarket Gallery, Edinburgh Art Festival and the Arts Marketing Association
  • Avid reader and writer, horse rider, jeweller and knitter, culture vulture